Instant gratification is the name of the game in the 21st century. It is no longer popular nor convenient to rent a DVD online and get it posted via the mail. Rather, we would like to choose a movie and watch it immediately, preferably with just a few clicks of button and our bottom still glued to the living room couch. Netflix offers a new device which allows its subscribers to have access to thousands of movies and TV shows from its catalogue instantly for free. Subscribers to its online DVD rental service who are paying about $20 a month only have to purchase a set-top box costing $99. The Netflix box, made by Silicon Valley startup Roku Inc., is the first of several devices that will pipe Netflix’s streaming service to TV sets. This will give subscribers unlimited access to 10,000 shows out of the 100,000 titles available in Netflix’s library.
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