Isn’t it time for someone else to take over? Barbie makes me puke. The overly-sweet and glassy-looking Barbie is simply not “in” any more. Mattel, the company behind Barbie, has been trying hard to keep interests alive by incorporating more multi-cultured and modern looks but the sweet smile is always too fake and dazzling, in my view. Is Bratz the right doll to take over? Well, that leaves to be seen…. It may push Barbie out of the picture or it may create a stronger reaction in favour of Barbie. After all, the sassy and tart Bratz (as the name indicates) enhances Barbie’s elegance and class. Mums would opt for the latter. But on second thought, some modern mums may prefer a more realistic and fun doll for their kids. Well, it’s the battle of the dolls. Global sales of Bratz dolls and related products are fast taking over Barbie’s. While Barbie still commands the higher figure of US$3 billion, Bratz’s sales reach US$2 billion and show an increase of 12.8 per cent.
Continue reading Barbie or Bratz? Queen of Hearts or Queen of Tarts? » » »